A Post Making the Rounds of the Self-Publishing World

You know that 20th “Buy My Book!” tweet you tweeted today?  You might want to rethink that strategy:

Delilah S. Dawson of whimsydark.com – “Please shut up: Why self-promotion as an author doesn’t work.”

Personally, I think she makes a lot of sense.  I don’t think in today’s modern world you can completely go without marketing (and I didn’t get the impression she’s saying that) but on the other hand, you can’t rely on it either.

Marketing and a Book worth marketing – they go hand in hand.  Sometimes we market so much that we neglect our writing altogether.

What do you think, 3.5 readers?

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9 thoughts on “A Post Making the Rounds of the Self-Publishing World

  1. Steven Baird says:

    It’s hard work, no question. I’ve sold 20 copies of my book in almost 6 months. Maybe it’s time to let the professionals go to work.

  2. gpj103 says:

    I am in two minds on this. I have noticed a number of people seem to follow your blog in what is a blatant strategy to go to their blog and buy whatever it is they are selling (which is often something about making money from blogging) but if you didn’t promote then how to get the word out must be tough.

  3. shinyoliver says:

    I think that focused marketing works better these days than mass-marketing. Finding the appropriate audience and telling them once, rather than trying to tell everyone and hope something sticks, seems like a better use of energy.

  4. Jools says:

    I agree wholeheartedly with the post (and the follow-up post too, which is also worth checking out). It’s a long-game, marketing a self-published book. You might as well stick to what you enjoy doing, or else you’ll end up cursing the day you ever thought your story worthy of publication. The more we authors blam people round the head with our ‘buy my book’ messages, the faster they will continue to run in the opposite direction. As with every aspect of marketing anything… The best way is not to ‘push’ but to create ‘pull’.

    • It’s kind of a mixed bag. No one will know of your brilliant words unless you make it known. On the other hand, eventually too much marketing reaches a critical mass where you move from plucky entrepreneur to guy at the party who won’t stop trying to sell you a time share.

  5. Kim Magennis says:

    I read Delias article. My take-away? Do social media for the fun of it, enjoy the cat pictures and real-life drama stories, just remember that we are actually writers, creators and not consumers. Stuff I’ve read talks about targeting ‘influencers’ in our field (like they have it tattooed on their foreheads), and going to where our market is (um, so are 50 million other writers). So, I suspect that we should develop a lot of superstitions (drinking a single brand of coffee/whisky while we write, burning candles when we do our story outline, burning incense when you submit) to boost our illusion of luck. Oh, and make friends with LOTS of other writers, to help us keep a sense of perspective, and build a community of friends. [Um, sorry, fell off my box]. Thanks for the post BQB, excellent input.

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