Hey 3.5 readers.
Did you all hear about this? I did not until I caught the Mummy today. Check out my review if you haven’t already.
Apparently, Universal is trying to bring its treasure trove of monster flicks back into the modern age, kicking it off with “The Mummy” with Dracula, Frankenstein, Creature from the Black Lagoon, Bride of Frankenstein, Phantom of the Opera, the Wolfman and so on to come later.
One can only assume they’re trying to compete with Disney’s Marvel universe and Warner Brothers attempt to recreate the Disney/Marvel success with their Justice League films.
Do you think “Dark Universe” will be a hit for Universal? Will other studios try to cash in on the expanded universe phenomenon?
My one caveat might be that while Marvel and DC appeal to kids, i.e., the viewers that will most likely nag their parents into buying Marvel and DC merchandise, I’m not sure there’s a huge market for a Mummy lunch box. Then again, maybe Universal can pave the way for cinematic universe films for a more sophisticated audience. The Mummy was actually a good, solid first installment. It didn’t knock my socks off but it didn’t disappoint me either. It left me curious as to what Universal has in store for us next.
Discuss, 3.5 readers.