Category Archives: Self Publishing

The Martian Movie Trailer – An Inspiration for Self Publishers

Sure.  We click clack away on our keyboards whenever we find the time.  We like to daydream about our name in lights, that our words will be embraced by the public, that maybe they’ll even be turned into a movie.

Well, Andy Weir, walking talking self publishing success story that he is, has done just that.

The Martian, a movie based on his bestselling book of the same name, is due out later this year.  The trailer’s been released it it looks amazing:

Movie Trailer – The Martian – 20th Century Fox

“I’m going to have to science the shit out of this.”

– Astronaut Mark Watney

Matt Damon in the lead role.  An ensemble cast that includes Jeff Bridges, Jessica Chastain, Kate Mara (Zoe from freaking House of Cards!), Donald (Troy from Community!) and Kristen Wiig in a role which, from the looks of it, might be her bridge from comedy to more serious fare.

Earlier this year, Andy spoke to three of my favorite self-publishers, Johnny B. Truant, Sean Platt and David Wright aka Johnny, Sean and Dave of the “Self Publishing Podcast.”  He spoke how he wasn’t an overnight success story but rather his journey was one that involved years of pain staking hard work.

Read more about that show here. 

Rome wasn’t built in a day and your self publishing career won’t be either.

Andy, you’re an inspiration to every nerd with a laptop and a dream of becoming a self-published author.  You did it.  One man. One computer.  One story.  And now one major movie that has every indication of being box office gold.

I tip my hat to you sir, and shall raise a frosty beverage in your honor on opening night.  Your achievement has made it possible for a new generation of self publishers to be taken seriously and we are forever in your debt.

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BREAKING NEWS: My 1000th Follower is…

Tim Learn, author of the Chewy Noh series.  Check out his blog here.

Thanks Tim.  May you write many more books and reviews.

Here’s his Amazon Author page.

Thank you for following me even when a Yeti told you not to.  That’s true courage right there.

The rest of you?  Letting a Yeti talk you out of following me.  Boooo.  For shame.  Stop letting the Yeti win.

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Why “Self or Traditionally Publish?” is a Dumb Question

Bookshelf Q. Battler here.

BQB sounds off.

BQB sounds off.

Self vs. Traditional Publishing – Which route should I take?

For awhile now, I’ve read posts that begin with this very question from a number of bloggers.

Apparently, there’s a lot of folks who feel this is an either/or proposition.

Allow me to provide my take on the issue by posing these questions:

  • Should I continue working a day job or should I put all my time and money into buying and scratching lotto tickets?
  • If a nice woman comes up to me tomorrow and expresses an interest in going out on a date with me, should I take her up on the offer or should I tell her to hit the bricks because Scarlett Johannson might (I repeat “might”) knock on my door and demand my sweet, sweet lovin?
  • If I enjoy telling jokes to people, should I continue telling them or should I wait until I’m cast on Saturday Night Live?
  • If I get a part in a local community theater production, should I take it or should I wait to see if George Clooney calls me to ask me if I’ll take a part in his next film?

What?  You get the point now?  No.  No I don’t think you do.  I think we need some reinforcement here:

  • If I like the way the sun feels on my skin on a nice summer day, should I take a nice stroll on the beach or should I wait to see if the sun will come into my house?
  • If I’m hungry, should I make a sandwich or should I wait and see if Emeril will show up at my door and cook me a three course meal?
  • If, by some God inspired miracle, Scarlett does knock on my door, should I go on a date with her or should I wait and see if Charlize Theron and Katee Sackhoff show up and propose some type of triple arrangement?
  • If the Constitution is somehow altered to make me Supreme Ruler of the United States, should I take the position or wait to see if I’m crowned Emperor of the World?

All right, you get the point.

Yes.  If you’re a new writer and a traditional publisher offers you a legit deal, you should go for it.  But here’s the problem:

  • I’d like to be an astronaut.
  • I’d like to be the leading man in a Hollywood blockbuster movie.
  • I’d like to look like Channing Tatum while having George Clooney’s sophisticated style.
  • I’d like to have a bajillion dollars.
  • I’d like to be King of a Small Island (because to go any bigger is too much of a headache)
  • I’d like to be a pro-athlete.  Football, basketball, hockey, doesn’t matter.
  • I’d like to be date a famous actress.
  • I’d like my face on currency.
  • I’d like to rename the Moon “Bookshelf Q. Battle Orb.”

I’d like to do and/or be all of those things.

The odds of accomplishing them?

About the same as getting your book selected for a big time publishing deal.

OK.  You got me.  There might be some slight exaggeration here.

The Moon will be renamed Bookshelf Q. Battle Orb before I get a publishing deal.

The tech isn’t here that will turn me into an astronaut, football player or a Hollywood leading man.

The tech is here to help me put my writing out into the world.

Here’s my question:  Why does self or traditional publishing have to be an either/or proposition?

Honestly.  It’s like Traditional is my Mom and Self is my Dad and they’re a divorced couple competing for my affection:

ME:  Mom, can I have a book deal?

TRADITIONAL/MOM: Do you think you’re ready, dear?  I don’t really think you’re ready.  By the way, your father is spoiling you and you should hate him as much as I do!

ME:  Dad, can I have a book deal?

SELF/DAD:  Sure!  It’s our special weekend, buddy!  Publish all you want!  Eat cookies for breakfast too!  I don’t care!  It’s up to you! Control your own destiny!  Oh and don’t forget, your mother is a contemptible shrew whose sole purpose in life is to crush your hopes and dreams so stick with me kid!

ME:  ARGH!  Can’t you guys just get along?  Don’t make me choose!  I love you both!

Does self publishing guarantee success?

Well, first off let’s define success.

What’s your goal?

  • Make nothing but be happy just knowing your writing was put out into the universe? (Even if only 3.5 people read it?)
  • Make a little beer money?
  • Make a nice second income?
  • Make enough to support yourself?
  • Make enough to support yourself comfortably?
  • MAKE ENOUGH TO BE ON THE COVER OF FORBES AND HAVE YOUR BOOK TURNED INTO A BLOCKBUSTER AND YOU LAUGH AT ALL THE PEOPLE WHO MADE FUN OF YOU IN HIGH SCHOOL AS YOU WALK THE RED CARPET!  BAH HA HA!  YOU STINK, LOSERS!!!

With little to no effort, you can accomplish the first and second with self publishing.

The rest require work.

Should you get your hopes up?  Should you assume that self publishing will make all your wildest dreams come true?  That it will fill your pockets and turn you into a Hollywood insider?

Of course not.

However, I’m happy that blogging has provided me with 3.5 readers.  If I ever make a few bucks that’d make me happier.  If I earn a second income, that’d be great too.

I’d dance the Texas two-step if, God-willing, this leads me to become a millionaire, but I don’t expect that and you shouldn’t either.

So I guess I don’t understand the argument of “Well, there’s only been a few major self publishing success stories so don’t bother.”

Amanda Hocking and Hugh Howey have some fabulous stories, but people who make a few extra bucks and get to enjoy doing what they love?  That’s certainly a form of success too.  It might be a low level success, but if it makes you happy, then it makes you happy.

I don’t understand this all or nothing “if you don’t get a guarantee that your book will become a blockbuster then why bother” attitude.

Self-publishing isn’t a free ride, but it offers you something that the traditional world doesn’t:

A shot.

You’ll still need to work hard.  You’ll need to build your platform, reach out and obtain an audience, build a mailing list, and, above all else, write and publish a quality product.

And even then, you might and/or most likely won’t become a household name but a) hopefully you’re happy with the above discussed lesser forms of success and if you aren’t then b) at least you gave it a shot.

The traditional publishing world, more likely than not, will be closed to you.  The self-publishing door is open.  The readers inside that world may or may not be interested, but why not give it a go?

Meanwhile, if you get a traditional contract that’s great.  You should always explore your options.  Polish your work. Query agents.  Seek that traditional deal.

I’m not here to knock traditional publishing.  “Famous writer” is a highly sought after job.  Many people want it.  Traditional publishers and agents are bombarded with author queries all day long.  They only have so much time to take on so many projects.  They can’t please everyone.

Agents and publishers have to go with the projects they think will work best for them.  They’re in a business. That’s all there is to it.  Don’t take it personally.  Don’t hate on others who’ve “won the publishing lottery.”  Other people doing well does not make you do poorly.

Wait a minute, BQB.  What if I start self-publishing my work and then traditional publishing knocks on my door with a better deal?  What then?  Bet you didn’t think of that smart guy.

I did.  Let me ask you:

  • If I make that baloney sandwich and then Emeril DOES knock on my door with a fresh snappy lobster to cook for me, should I slam the door in his face or just put the sandwich in a ziplock bag and save it for later?
  • If that nice woman from before turns out to be a weirdo who wants to bedazzle all my shirts with cat designs and lock me in her crawlspace, should I keep seeing her if Scarlett DOES ask me out?
  • If I do scratch that winning lottery ticket, am I required to keep working a day job and therefore must never spend my newfound millions on world travel and chalices to eat my cereal out of?

In short, if that traditional publishing miracle deal does happen, you can always shift gears to embrace it.

But BQB, if the traditional publishing world isn’t interested in my work, what do I do?”

Well, let me answer that question with these questions:

  • If that non-famous woman who was interested in me (see above) dumps me after a few dates, should I lock myself in my bedroom and listen to James Blunt’s You’re Beautiful on a continuous loop or should I get back on the proverbial horse and ask another woman out?
  • If I can’t find the ingredients to make a sandwich in my kitchen, should I just go hungry or should I go buy some bread and baloney?
  • If I scratch two cherries on my lotto ticket and a lousy lemon on my third square scratch, should I go to work tomorrow?
  • If my car breaks down, should I buy another one I can afford or should I just walk everywhere in the hopes that one day I’ll win one on a game show?

I think you get the point.

Let’s come together and be friends, traditional and self publishing worlds.

At the end of the day, we all want the same thing.

To rename the Moon the “Bookshelf Q. Battle Orb.”

Oh and success.  Lots of success.

Don’t make me choose.  There’s plenty of Bookshelf Q. Battler to go around.

Nerd with a bullhorn image courtesy of a shutterstock.com license.

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How Self Publishing Gave Me the Motivation to Write Again

Hey 3.5 Readers,1371251154-2

Bookshelf Q. Battler here.

Many years ago, when I was a young BQB, I gave up on writing.  Sometimes I wish I hadn’t.  Other times I understand why I had to.  My position on the subject changes with whatever mood you happen to find me in.

I quit because the motivation factor just wasn’t there.  To develop a quality piece of writing takes so much time, energy and effort and the payout?  Well, let’s just say the likelihood of winning that coveted traditional publishing contract deal seemed akin to my chances of winning the lottery.

So I pursued an average life instead and in many respects, I can’t complain.  However, the rise of the self-publishing industry has really provided me with the motivation I need to pick up my pencil again.

Today’s technology has given rise to an emerging self-publishing industry.  From the comfort of their own homes, people are putting out books that rival what major publishing houses are putting out.  If you’re willing to put the work in, you can build a platform, develop an audience, seek out the assistance of editors and artists, and get your work into the hands of readers.

That just wasn’t an option ten years ago.  I wish it had been.  Those were the days when little was impossible for a plucky young BQB as long as he had a can of Red Bull.

Three guys who are kicking ass and taking names in the self-publishing game?  Johnny B. Truant, Sean Platt, and David Wright aka Johnny, Sean and Dave of “The Self Publishing Podcast” – check it out at selfpublishingpodcast.com (they’re available on iTunes).

I’ve learned so much from their book “Write.  Publish. Repeat” and from listening to their show.

The upside of self-publishing?  You’re in control.  Your success does not hinge on being one of the beautiful people who can charm an agent or a publisher into swinging open the gate to the Castle of Success for you.

The downside? Same as the upside.  You’re in control.  You need to figure out how to hire an editor, how to hire a cover artist, how to build a platform, how to promote yourself and more.  Johnny, Sean, and Dave put that info out there in a fun (and often hilarious) format.

To spend all my free time writing a novel when the only chance of its publication rests on me being the needle in a haystack picked up by an agent?  It just seemed like a waste.

But now that technology has put our writing  careers in our own hands?  Sign me up.

At this early stage, I have no idea if I’ll ever make it, but the self publishing industry has at the very least resurrected my dream, one I gladly work on whenever I get a rare free moment these days.

Bravo on your third anniversary of podcasting, Johnny Sean and Dave.  They did a special primetime show this evening and it was a blast to watch them work their magic live.

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Self Publishing Podcast in Primetime

Johnny Sean and Dave doing a special 8:00 pm primetime live show in honor of their three year anniversary.

They did not get each other flowers.

Check it out.  They’re on now:

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Self Publishing Podcast Interview of Andy Weir – Author of “The Martian”

Let’s face it.

We all say, “oh, I’m just in it for the art!” but deep down, we all secretly hope, dream and fantasize that The_Martian_2014one day our writing will be embraced by the masses, a big pile of money will be dumped on our heads, and our work will be read by everyone and turned into a Hollywood movie!

Well, as it turns out, that happened for Andy Weir, author of The Martian.

Andy was on the Self Publishing Podcast this week with “Johnny, Sean and Dave” aka Johnny B. Truant, Sean Platt and David W. Wright.

Keep one thing in mind, aspiring scribes – success in the writing game doesn’t happen overnight.

Andy discussed how he’s been at it for years – that he’s been blogging since the early 2000’s, how he spent a long time seeking a traditional publishing deal with no success, that initially wrote “The Martian” as a serial on his blog, that his followers urged him to turn said serial into an ebook on Amazon and boom, it took off.  Now he’s a highly successful author and a movie based on his book starring Matt Damon is scheduled for release at the end of this year.

The important thing to note?  Yes, some people are very lucky and see those doors to success swing wide open for them early on.  And good for them.  Others, like Andy, had to painstakingly climb that ladder one rung at a time.

After hearing his story, I can’t think of someone more deserving.  He really put his work in and earned his success.

As always, Johnny, Sean and Dave bringing us a great show.  And they didn’t even veer off topic this time!

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State of the Bookshelf – 4/17/15

Ladies and gentlemen, loyal 3.5 readers, and Aunt Gertie – Machovka-Writing Thank you for joining me in this, my latest “State of the Bookshelf” report.

Before I begin, I’d like to point out that as of this post, I am 5 followers away from meeting the Yeti’s demand of 4000 Twitter followers.  I’m sure those 5 stragglers will come my anyway any moment now.

For those new to the blog, Bookshelf Battle Headquarters was invaded in March by “The Yeti.”  The Yeti believes everyone should live a bland, boring life and is therefore my arch enemy, as I am on a mission to spread badassery to the masses.

You folks cared about me so much that you only allowed me to struggle in the clutches of a foul abominable snowman for a month and a half until reaching his ransom demands. That’s not sarcasm.  I appreciate the follows.  I thought you people would just leave me to the Yeti’s devices forever, so a month and a half isn’t bad.

Now, onto the State of the Bookshelf.

I’m in the middle of a one post a day for 2015 challenge.  Let’s check the stats:

2014 (Started in June, did not really begin blogging in earnest until June and then only did it once in awhile, occasionally letting weeks or more go by with nothing):

VIEWS: 4,658

VISITORS: 3,264

2015 (As of April 17, 2015, after approximately 3.5 months of blogging once a day, and often more than once a day):

VIEWS: 8,531

VISITORS: 5,055

ANALYSIS:  I think the obvious takeaway is that blogging regularly works.  In a little over one quarter, I’ve doubled the views I received last year, and I have close to 2,000 more visitors. Ultimately, I’ve beaten the pants off of my 2014 results and the year is far from over. Are these stats good?  I have no idea.  If you know about website stats, feel free to enlighten me please.  Any advice is helpful.

PROS:

  • I’m building an audience.  At least I hope I am.  The whole goal of this has been to build a following that I can (no offense) one day sell books to.
  • I’m flexing my writing muscles and learning new things everyday.
  • It makes me happy to have a creative outlet, albeit a small one.

CONS:

  • With the daily posts, I can barely find time to work on said book.  This is a real chicken vs. egg scenario.  I’m building an audience with no book to sell them, but I need an audience before I shell out all the money needed to polish a book and make it professional looking.  (Oh yeah, and I also need to write it).
  • I hate to admit this one, but there are times when I feel I am sacrificing quality for quantity.  Once in awhile, I’ll look over posts and see errors I missed and feel mortified.  I consider myself a professional, or at least am striving to be one.  I’m not the type of author who is like, “What?  Give me a break!  It’s just a typo!”  No.  I’m the author who says, “I’m sorry.  I failed you, noble reader.  Please direct all well-deserved wrath my way.”
  • Unfortunately, when you’re pushing out daily content in a rapid manner, those mistakes are inevitable.  If you see one, let me know.  Don’t worry about being rude.  My skin is thicker than an alligator’s hide.

On that last point, I’m considering this a building year. At my core, I’m a businessman.  I know we don’t like to mix “business” and “art” but I have a tendency to take a business-like approach to all life’s activities.

In short, I put out what I get in.

Say you want in on the lemonade business.  Do you buy an entire lemon orchard and rent a store the size of a Wal-Mart?  Do you hire 500 employees?  Do you produce 1,000 tanker trucks full of lemonade?

I dunno about you, but I’d probably start with a few pitchers and a card table at the end of my driveway.  I’d hone my lemonade making skills, be encouraged by neighbors who find my lemonade to be delicious, and work toward scraping a few bucks together for a small storefront.

That’s my longwinded way of saying that this year I’m building the Bookshelf Battle audience. Next year, the audience (I believe) will be here and I’ll have to shift my focus from quantity to quality.  That will mean blogging less, spending more time on fewer but higher quality posts and get my butt in gear on that long dreamed of novel. And (keeping my fingers crossed) maybe even investing a few bucks in the blog.

Top idea on my mind?  Getting some artwork of The Yeti, Alien Jones, and Yours Truly, Bookshelf Q. Battler.

Next year I’ll be shuffling through this year’s posts, revamping and polishing the ones that have made the cut and building a portfolio that will hopefully increase traffic.  Meanwhile, the posts that were just daily filler will have to go the way of the dodo.

Thank you for being patient with me.  Put up with occasional lameness this year and this site will blow your socks off with an industrial hairdryer in 2016.

Let me leave you with one final “Pro vs. Con.”

PRO:  We live in a brave new world where technology allows writers to hold the fate of their careers in their hands.

CON:  Years ago, I accepted the fact that success as a writer was akin to success at winning the lottery.  Those people who threw caution to the wind and made the pursuit of that ticket their life’s work are admirable but the idea that a nobody like me would trot off to NYC or LA and sweet talk big wig media types into selling my writing was about as likely as Fast and Furious 7 winning an Oscar (although it totally should!)

It was easy to say, “Well, I’m not one of those beautiful people who can go to a cocktail party and schmooze publishers and agents into thinking I’m a genius, so I guess it’s the average life for me!”

I can’t say that anymore.

When I look in the mirror, I see the man who’s standing between me a successful writing career.

And that guy’s really pissing me off lately.

Thanks a lot, technology.

Writing graphic courtesy of Machovka on openclipart.org

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A Post Making the Rounds of the Self-Publishing World

You know that 20th “Buy My Book!” tweet you tweeted today?  You might want to rethink that strategy:

Delilah S. Dawson of whimsydark.com – “Please shut up: Why self-promotion as an author doesn’t work.”

Personally, I think she makes a lot of sense.  I don’t think in today’s modern world you can completely go without marketing (and I didn’t get the impression she’s saying that) but on the other hand, you can’t rely on it either.

Marketing and a Book worth marketing – they go hand in hand.  Sometimes we market so much that we neglect our writing altogether.

What do you think, 3.5 readers?

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Wattpad

Who has experience using Wattpad that they’d like to share?  I am thinking about dipping my toe in that interesting water and would like to hear from those who have done so.

EDIT:  I am now on Wattpad.  You were all too slow and I did not wait for your advice.  That being said, please share it anyway.  You can look me up as “Bookshelf Q. Battler” and follow me on Wattpad.

Thank you.  May the watts be in your favor.

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Amazon – Superman or Lex Luthor?

DEBATE QUESTION OF THE DAY:  When it comes to self-publishing, is Amazon Superman or Lex Luthor?

AMAZON IS SUPERMAN:  Once upon a time, if you had a story in your heart and wanted to tell the world, your only choice was to roll the dice, write it, submit it, and there was like a 10% chance maybe you’d find a publisher and a 90% chance that your manuscript would collect dust in your sock drawer.  To increase your odds, you could abandon your home, family, and everyone you know from the place you grew up and move to New York City or LA and try to hobnob with the beautiful people but in reality, the closest you’d get is a form reply from the assistant to the assistant of the book agent’s assistant.

Amazon has changed all that.  You are in control.  You build your platform.  You draw in your readers.  An entire self-publishing industry has been created to help writers like you.  You can find editors to help you polish your work, beta readers to give you feedback on what works and what doesn’t, formatters to put your book together in digital form and artists to create your book cover.

Roll up your sleeves, work hard, upload your book to Amazon, and you now have a foot in the door of the world of publishing.  If your book is as good as you think it is, people will read it, tell others and God willing, you become the next Hugh Howey or Amanda Hocking.

Does KDP Select lead to authors making their works exclusive to Amazon and push them to give their works away for free or on the cheap?  Yes.  But, come on.  We’re struggling no-names.  Readers only have so much expendable income.  If they have ten bucks to spend, will they buy my book or Steven King’s.  King has a proven track record.  You buy a Steven King book and you know you’ll be entertained.  Me?  I still have to earn that reputation.  So, take my work for pennies, world and if you like it, I hope you’ll come back for more and pay for the privilege because a steady flow of book sales income is what I need to justify writing as a full time career.

Thanks Amazon!  Like Superman, you’ve saved us all!

AMAZON IS LEX LUTHOR – Muah ha ha.  Yes.  Gather around my table at Legion of Doom Headquarters where I will now share my evil plans.  You had dreams of becoming a writer, did you?  We got you hooked on our service.  You uploaded your books, built your fan base, pushed them toward our site and thank you.  Your reward?  Pressure to give your books away for free and keep them only with us – we’ll get plenty of clicks on our site, you might get a little bit of pocket change for your trouble.  We’re driving down the cost of books all across the board, and even traditionally published writers are complaining about profit declines.  We don’t really care…we’re getting ours.  Muah ha ha.

DEBATE:  I lean toward the Superman argument but I can understand why some people might go with Lex Luthor.  What say you, self publishers?

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